Sidewalk Sales, July 23-26, 2015

Sidewalk Sales, July 23-26, 2015

25% off all Mario Badescu products 25% All butterLONDON Nail Products and all Make-up Annemarie Borlind Specials,  30% off LL Day & LL Night Dr. Hauschka Specials, 30% off Cleansing Cream, Cleansing Milk, Facial Toner & Clarifying Toner Sidewalk Sale Facial Special: One Hour Facial $65 (reg. $79). 1.5 hour facial $85 (reg $99), purchase during Sidewalk Sales at JoiaBeauty on 6 Crafts Ave. Redeem by 9/9/15. 20% off all products in our JoiaBeauty online store. FREE Shipping as always. — Sidewalk Sales, July 23-26, 2015 only, as supplies last. — Product of the Month: Turkish Towels, 20% off through July 31st. Enter our monthly raffle to win your own Turkish Bath...
butter LONDON at JoiaBeauty

butter LONDON at JoiaBeauty

                  One of our  favorite products: butter LONDON. Come and try it out. We also ship. Just call to order  (413.585.5888)!...

Putting butter LONDON to the Test by Nicole

People love butter LONDON’s nail lacquers and I do not blame them. Their “products are formulated without the use of  harmful ingredients, like Formaldehyde, Toluene, DBP or Parabens.” I appreciate that. I also like that their products are cruelty free, that is, their marvelous colors were not tested on bunnies. I appreciate that even more. butter LONDON’s colors are great and fun to play with. Just think about painting some fingers a gorgeous yellow (“Cheeky Chops”) and others a nice cobalt blue (“Blagger”). Oh, yes the names, they signal a great attitude. For example, there is “Primrose Hill Picnic: A happy, punchy, tropical, fuchsia pink lacquer. Will make you want to take off your shoes and run barefoot through the office.” Then there is “No More Waity, Katie” a lacquer/nail polish created on the occasion of the marriage between Kate Middleton and Prince William. But how good are their products? I tested Nail Foundation Flawless Basecoat, Blagger Nail Lacquer and Hardwear P.D. Quick Topcoat. I left the basecoat on for a couple of days to see how well it held up and it did great. I think it’s good enough to use just by itself. Then it was time to put on the lacquer. I chose “Blagger.” I went to Salon Herdis in Northampton because I also wanted to see what a professional would think. Mary, who works at Herdis, was a bit doubtful about the matte basecoat but it did not interfere at all with the cobalt blue “Blagger.” It was also nice to see how quickly all three coats dried. We both felt that the polishes were a bit harder to apply than...