Practicing Renewal

Springtime is when we think renewal.  It’s when we clear away the last of winter’s vestiges and prepare for the new.  Our bodies, like the earth, spontaneously begin to cleanse whether or not we encourage it with a spring detoxifying program. Think the purifying March winds and April Showers.  More than the usual number of our customers report their skin blemishing this time of year.  Part of the spring ritual at JoiaBeauty!  After all, the skin is the largest organ of elimination. And, into this freshly cleansed and prepared “soil” we plant our new intentions and practices.  Without the cleansing process the remnants Of our old habits inhibit the new from taking hold as robustly.  This cycle of letting go of what no longer serves us and embracing the new is as basic as our inhale and exhale. It is replicated in our morning and evening skin care ritual, in the succession of the seasons.  When we plant the new seeds, habits & rituals in the spring we are linking ourselves to the natural momentum of the life cycle and are strengthened by this connection.   What new and renewing practice do you want to plant?   Luahn is a  co-founder of JoiaBeauty and has a passion for practicing and teaching...

What is in a name:JoiaBeauty

Nineteen years ago we were brainstorming what to name our new business.  We had newsprint and markers.  The adrenalin flowed as we cranked out various possibilities at the kitchen table.  We knew we wanted to imply our vision of natural skin care having a deeper effect than simply the surface or cosmetic. We believed we could have beautiful and appealing presentation and still be healthful and non-harmful to other life.  Our idea was to  combine the best of an upscale boutique and the Health & Beauty Aids department of a natural products store. We came up with zippy illiterations, clever plays on words and various combinations of our own names.  Nothing struck us as right until we came to our five-year-old daughter’s name, Joia. We asked her if it would be OK to use her name.  She didn’t jump at the idea but was amenable.  So, we went with it using the tag line luxurious products for body & soul. Joia’s name is Portuguese meaning “precious one, gem,” the perfect name for our daughter.  And, although we’ve often had to pronounce it for people, it was a propitious name for our shop. We are now JoiaBeauty:A Personal Care Apothecary, which totally suits our mission of nurturing the outer expression of our precious inner beauty with healing products and treatments.   Our original name choice may have seemed a bit risky from a marketing standpoint but worked out well.  Adding “Beauty” has enhanced an already lovely name and further defined who we are.  Now we just need a pronunciation guideline for our names Joia (joy-a), Mette (met-ta) and Luahn (loo-ahhn). We ‘re...

Welcome to the JoiaBeauty Blog

Welcome to our blog! We’re  just getting started so please be patient. We’re looking forward to bringing you lots of news, store specials, and items of interest. Thank you for your patience. And please let us know about topics you would like us to discuss. –...